This BBW intimates website is a great example of a successful e-commerce website. They do almost everything right, and have many different channels of marketing and advertising work for them. Definitely worth checking out and researching as a good example.
When it comes to websites that are based online, making money is an art form. However, it is a dog eat dog world, and if you fall behind or can’t make it work quick enough that’s going to be the end of that. There is something that differentiates the successful e-commerce sites from the ones that can’t hack it. We’ve gathered up our top tips and the secret behind the most successful e-commerce websites out there. Read on to find out more and start making your site successful too!
It’s important to set up an e-commerce site to be as successful as possible. The current market for e-commerce is absolutely booming. You may already know this from being involved in online e-commerce businesses or sites before, or this may be your first attempt at entering the e-commerce market.
In the United States alone, the sales have gotten up to the billions and continue to increase. When over 10% of retail sales in the U.S. are due to e-commerce, that is something to pay attention to! Analysts speculate that over the next two years, the sales for retail e-commerce will be nearly $500 billion each year, a significant amount of growth. So what will be the secret to your successful e-commerce site? Read on to find out.
SEO could play a huge part of driving traffic to your site. Google and other major search engines utilize SEO to sort through the rnaks of sites. Get more traffic to your site by having content that is SEO incorporated. Whether you write them yourself or hire content writers or a content company to help provide that awesome content, SEO can help your site. Also consider integrating video because engines really like that too.
Maintain Good Content
Whether they are articles or videos, customers really want to see quality content or they may feel like you are intentionally wasting their time. Make an effort to be certain that the content you are publishing is unique and provides a value to those who are going to be reading or watching it.
Consider Using Links
Links are your channels among the many other sites out there. Make sure to get links from other trusted sites. Whenever authority sites mentioned or linked your website in their content, this will, in turn, increase your SEO value and boost your online credibility.
Make Sure Your Site is Mobile Friendly
More and more people are accessing the Internet via their phones these days. Make sure your site is keeping up with the mobile crowd and be sure to have a design that works for mobile set ups. Being certain that your site works across multiple platforms is key as you can keep customers around that might leave if it’s not mobile friendly. At the end of the day, you want a design that is dynamic, flexible, and responsive.
Be sure your products are organized and have the correct and succinct descriptions, title, details, and price in place. (Anything else is just asking for customer dissatisfaction and complaints, and they will not fail to let you know what they think.)
Make Checking Out Easy
A tough checking out process may cause doubt in the minds of your customers! Make sure your checkout process is so easy that a monkey could do it. Payment merchant logos, options for shipping and payment, and information security features and accounts can all help encourage a seamless checkout process.
Always Be Sure Your Site is Polished
A polished and well-organized site can really help encourage commerce. Make sure your site is functional pre-and-post launch and everything will be fine. No clutter and streamlined site navigation are a dream! Create that and keep it that way– perhaps the biggest secret to successful e-commerce of all. When in doubt, make it simple, make it functional, and make it pretty. The rest will follow.